Blippar connects disjointed families, says MEC executive
17 May 2013 | by Louise Ridley
TV ads with augmented reality technology like Blippar can bring disjointed viewers in a family together, according to Jide Sobo, MEC's head of mobile.
Goodstuff Communications has picked up the UK media planning and buying business for Diesel TimeFrames, a joint venture between Fossil Watches and Diesel, after a pitch against incumbent Mindshare.
TV ads with augmented reality technology like Blippar can bring disjointed viewers in a family together, according to Jide Sobo, MEC's head of mobile.
17 May 2013: Albion has soared to number three in the league after winning YouView.
17 May 2013: No changes in the media table, with MediaCom still significantly ahead of others.
Arena has been awarded the £15 million consolidated European media planning and buying account for Betfair, following a pitch against Mindshare, Manning Gottlieb OMD and Starcom.
Samsung has struck a product placement deal with The Wanted to feature its Galaxy S4 model phone in the band's latest music video, 'Walks Like Rihanna'.
Marc Mendoza is to stay on at Havas Media group as chairman following the promotion of Paul Frampton to chief executive of the agency.
Fairfx.com, the online foreign exchange service, has appointed MBA and PHD to handle its creative and media accounts as it seeks to compete with rivals like Travelex.
Dyson, the British technology company behind the bag-less vacuum cleaners, has appointed Mindshare to its £120m global media account after a competitive pitch.
9 May 2013: Grey strengthens its number-two position after scooping Gillette, while Saatchi & Saatchi, Bartle Bogle Hegarty and Dare all enter the league with one win each.