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Is real-time marketing the future of advertising?

02 May 2013

The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif Durrani.

Mobile accounts for 30% of Facebook's revenues

02 May 2013 | by Gordon MacMillan

Facebook revenues rose by 38% in the first quarter as it beat analyst expectations and reported that a third of its revenues are now coming from mobile.

They're big and clever, but televisions just need to have an 'iPhone' moment

02 May 2013 | by Russell Davies

I've always thought of myself as a top TV geek, always on the latest trend, a voracious absorber of new channels, programmes and technologies. I realised the other week that the reality is a little different. We'd wandered into our enormous but incompetent friendly neighbourhood electrical goods warehouse,...

AOL continues to bet on video with Be On

02 May 2013

The service aims to move the company further upstream with the lure of social storytelling for brands, Arif Durrani writes.

Media360 Awards: Who has been the best media agency, leader and advertiser of the decade? You decide...

01 May 2013 | by Arif Durrani

As Media360 turns 10 years old, we will be celebrating the very best in the business with our Decade of Achievement Awards. Here is your chance to decide who is crowned the media leader, media agency, and best advertiser of the decade, and who wins the best media launch.

AOL pulls plug on Goviral but launches Be On

30 Apr 2013 | by Arif Durrani

AOL Networks has consigned its video distribution service, Goviral, to history, with the launch today of a larger, more ambitious global branded content business called Be On.

Digital helps maintain outdoor growth in Q1

29 Apr 2013 | by Arif Durrani

Outdoor advertising revenues were up slightly by 0.1% year on year in the first quarter of 2013, despite tough comparatives to the pre-London 2012 Olympics activity, thanks to digital revenues.

Arif Durrani: Newsworks captures shift in a press sector

25 Apr 2013 | by Arif Durrani

Change was in the air at Newsworks' Shift 2013 event last week, when leaders from the fractious newspaper business set aside their differences and held the industry equivalent of the wartime Christmas Day football match.

Journalism is changing from how we're reading to how much we're reading

25 Apr 2013 | by Russell Davies

Whenever I m tempted to slag off some Big Dumb Agency move, I think of something Clay Shirky wrote, comparing our era to the advent of publishing: "We re collectively living through the 1500s, when it s easier to see what s broken than what will replace it." And I try to remember that pointing at the...

Study finds mobile devices account for 25% of UK search spend

23 Apr 2013 | by Arif Durrani

The role of mobile phones and tablets in paid search advertising in the UK now accounts for roughly 25% of total spend and 28% of total clicks, according to the latest data from digital marketing specialist Kenshoo.

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