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The mobile market matures - a European snapshot

02 Nov 2012 | by iProspect

As the penetration of mobile devices reaches critical mass in most markets, iProspect provides a snapshot of the mobile landscape and discusses how brands can harness its growth.

The European mobile elite in 2012

17 Oct 2012 | by CNBC

Fifty percent of European business executives claim to have an iPad in the home in 2012, up from 19% in 2011, according to CNBC's Mobile Elite 2012 survey.

Consuming the digital Olympics

29 May 2012 | by Stuart Knapman

The London 2012 Olympics will be the most technologically advanced Games to date, with huge changes in the way the event will be broadcast and viewed, writes Stuart Knapman, senior director, Essential Research.

Mobile advertising shows its power

20 Jul 2011 | by Ariel Giefman

Advertisers can achieve significantly higher response from mobile ads compared with more traditional display, writes Ariel Giefman, principal analyst, MediaMind Research.

When it comes to apps, mum and dad know best

02 Jun 2011 | by Lucy Neiland

Teenagers aren't as technologically savvy as you might think, writes Lucy Neiland, senior consultant at Serco ExperienceLab.

Consumer attitudes to mobile marketing

28 Oct 2010 | by Ralph Risk

The results of a new survey from Lightspeed Research for Brand Republic reveal consumers' attitudes towards mobile vouchers and location-based marketing messages.

Using mobile for successful and innovative comms planning

06 Oct 2010 | by UM London

Research from UM London shows that consumers are using their handsets to keep entertained and informed, while brands - particularly through the use of apps - have a great opportunity for direct engagement.

Britain's love affair with mobile phones

05 Oct 2010 | by Russell Budden

Kantar Media's TGI survey looks at the figures behind the British love affair with mobile phones, revealing a massive increase in penetration and a demographic breakdown of heavy texters.

O2 targets teens with pre-pay cards

17 Nov 2009 | by Hamid Habib

Challenge - In September, O2 moved into a new market by launching two free pre-pay cards with Visa capability - an adult card, Cash Manager, and a Load & Go card for 13 to 17-year-olds. The launch of Cash Manager was backed by a heavy above-the-line campaign, while our challenge for Load & Go was twofold....

Mobile does the trick for Fitness First

06 Oct 2009 | by Charlie Hunter-Schyff

Challenge - Fitness First is the largest privately owned health club group in the world, with more than 164 clubs in the UK alone. The economic climate has created challenging times for gyms, and Fitness First wanted to run a highly targeted campaign that would boost customer acquisition numbers. Fitness...

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