Odeon seeks agency for media business
02 May 2013 | by Louise Ridley
Odeon, the UK cinema chain, is holding a review of its media planning and buying account, which has been held by MEC for eight years.
Jaguar is set to begin a global campaign to promote the launch of its new F-Type sports car.
Odeon, the UK cinema chain, is holding a review of its media planning and buying account, which has been held by MEC for eight years.
Kellogg has released a TV ad to promote its Rice Krispies Multi-Grain Shapes. The 30-second spot, created by Leo Burnett London, features a young child who, inspired by the different shapes in her cereal, wants to know what it is like to be a fish. In addition to the TV spots, the ad will air in cinemas...
The bottled water brand Evian has rejuvenated its "live young" campaign with a new TV spot by BETC Paris. In the ad, which lasts over a minute, people are captivated by the reflection from a window that shows their baby selves. They then start dancing to the Ini Kamoze song Here Comes The Hotstepper,...
The children s bike company Early Rider has launched its first-ever ad campaign. The spot, by 18 Feet Rising, is one of two films that will initially run online before airing in cinemas in the summer and on TV towards Christmas. The ad depicts a young boy riding his bike with his dog in tow....
Vodafone has released a campaign to promote Vodafone Red, the customer proposition that includes multi-device plans, family pricing schemes and roaming offers. It introduces a limitless call and text plan. The 90-second TV and online spot, created by Grey London, shows two children kissing and follows...
Kellogg s Rice Krispies has released a TV spot to highlight its "days out" campaign, where adults go free with children's ticket purchases for Merlin Entertainments Group attractions such as Alton Towers, National Sea Life Centre and Legoland. The 30-second ad, which was created by Leo Burnett and...
Jameson has launched the latest phase of its "tall tales" TV ad campaign. In the spot, the brand's founder, John Jameson, rescues a runaway train and its cargo of Irish whiskey while inadvertently stopping an invasion of Ireland. The work, which will be supported by outdoor activity, was written by...
1. Dougal Wilson One of the most sought-after directors in town, Blink s Wilson can extract a heart-rending performance from anyone even a snowman. The Scot s direction has graced some of the year s best ads, including Ikea s "Playin With My Friends", Lurpak s "rainbow" and the John Lewis Christmas...
This week, Simon Orpin, joint managing director at Getmemedia.com, watches as the office recovers from its collective Media Week Awards hangover, admires the formidable Lord Sugar at an internal event, and looks forward to the annual Christmas 'Liverpool' lunch with the "usual media rabble".