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Marketing League Table: Field marketing leagues

19 Dec 2007

Field marketing remains a discipline split between experiential agencies and 'traditional' ones that supply staff for merchandising and audit activity. The former reported impressive growth figures, though their traditional counterparts continue to dominate the top of the table. Price continues to be...

Bournemouth buses win for CBS outdoor

14 Dec 2007 | by Sarah Crawley-Boevey

LONDON - CBS Outdoor has had its contract to manage advertising on Bournemouth's Yellow Buses renewed for a further five years.

Campaign Annual 2007: Top 10 Poster Ads

14 Dec 2007

1. HEINZ TOMATO KETCHUP, 'SLICED BOTTLE', MCCANN ERICKSON

Clear Channel in charity competition with Everyclick.com

12 Dec 2007 | by Nikki Sandison

LONDON - Clear Channel Outdoor is launching a competition for charities to boost fundraising through Everyclick.com, offering the prize of a national outdoor advertising campaign.

Apple to rethink £3.7m outdoor arrangements

12 Dec 2007 | by Nicola Clark

Apple is reviewing its £3.7m outdoor media planning and buying account, which is currently held by Posterscope.

Media brief: CBS Outdoor announces shake-up

12 Dec 2007

CBS Outdoor has announced a shake-up at its international division, including the creation of a central executive team, as part of a plan to expand the business into new markets.

Direct brief: Motomedia exploits unused shop-front space

12 Dec 2007

Motomedia is exploiting unused shop-front space with an ad concept called StreetLevel TV. The firm negotiates deals with owners of empty properties to use their windows as an ad site, with digital screens showing moving content.

Bad news for budgets?

11 Dec 2007 | by Jane Simms

LONDON - Online will be a rare bright spot as tough economic conditions look set to stifle adspend in 2008.

Supermarket giant hands JCDecaux outdoor contract

11 Dec 2007 | by Sarah Crawley-Boevey

LONDON - JCDecaux has been awarded the outdoor advertising business for supermarket chain Waitrose in a multimillion-pound deal.

David Beckham strips off for Giorgio Armani ad

11 Dec 2007 | by Alex Donohue

LONDON - Former England captain David Beckham has stripped to his underwear for Giorgio Armani's latest international billboard campaign, and will receive a reported $20m (£9.77m) in a three-year deal.

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