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5 Gum "taste intense" by Billington Cartmell

14 May 2013

The Wrigley-owned 5 Gum has relaunched in the UK with an integrated campaign. The work, which was created by Billington Cartmell, spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. The campaign invites people to try 5 Gum s core flavours watermelon and spearmint...

Snickers ad snares bad spellers

01 May 2013 | by James Swift

Abbott Mead Vickers BBDO sabotaged a table football game in London and preyed on poor spellers as part of its latest executions for Snickers' 'You're Not You When You're Hungry' campaign.

Florette to run ads when the sun shines

24 Apr 2013 | by Louise Ridley

Florette, the bagged salad brand, will use Met Office data to time the release of its 2013 "feelgood" ads to coincide with good weather, beginning next week.

Warburtons "Half and Half" by WCRS

22 Apr 2013

Warburtons has taken full advantage of The Chiswick Towers two large LED displays on the London stretch of the M4 by launching a split poster across the screens. Each side of The Chiswick Towers shows half of a Warburtons loaf. The ad, which was created by WCRS, promotes the brand s Half Half...

Lucozade unveils 'powered by glucose' spot

22 Apr 2013 | by James Swift

Lucozade Energy today unveiled a new global campaign that introduces the slogan "powered by glucose".

Hovis "St George's" by JWT London

22 Apr 2013

Hovis will run a national press and outdoor campaign tomorrow (23 April) to mark St George s Day. The ad, which was created by JWT London, is an image of a bacon sandwich cut into quarters to resemble the St George s flag. It was written by Tim Noble and art directed by Gem Hagan. Tal Silverman was...

Arif Durrani: Amscreen captures our attention outdoor

18 Apr 2013 | by Arif Durrani

Outside somewhere, in a time long ago, before even Jean-Claude Decaux had pasted his first poster, the Romans were using the walls of Pompeii to advertise tourist destinations, local shops and political campaigns to the visiting masses.

Whiskas "big cat little cat" by AMV BBDO

16 Apr 2013

Whiskas has released print and poster ads to complement its "big cat little cat" TV spot. The work was created by Abbott Mead Vickers BBDO and shows domestic cats displaying wild-cat behaviour. In one example, a pet cat stalks a group of zebras. The work was written by Diccon Driver, Richard McGrann...

Carte Noire Instinct "window of intensity" by Work Club

11 Apr 2013

Work Club has created an installation to promote the coffee brand Carte Noire Instinct, which will run between 12 and 18 April in the Westfield Stratford City shopping centre. The "window of intensity" installation, which Work Club created with the design consultancy AllofUs, consists of a five-metre...

Finlandia "to the life less ordinary" by Wieden & Kennedy London

11 Apr 2013

Finlandia vodka has unveiled a global campaign by Wieden Kennedy London. It comprises digital, outdoor, point-of-sale and events in Europe and the US. The work is divided into summer and winter campaigns, with the first ads appearing this month. While previous advertising has focused on Finlandia...

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