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The Australian underwear brand Bonds is promoting its launch in the UK with a campaign that pays homage to Wonderbra s famous "hello boys" poster. TBWA\London created the work, which revisits the agency s 1994 Wonderbra campaign featuring the model Eva Herzigov . The Bonds execution shows the Australian...
Marks Spencer is launching its first seasonal outdoor brand campaign for three years. The ads, created by Rainey Kelly Campbell Roalfe/Y R, feature images shot by the fashion photographer Andreas Sj din and aim to demonstrate the "craftsmanship and innovation" of the retailer s products. The six executions,...
Harvey Nichols is to launch a tongue-in-cheek print, online and outdoor campaign featuring women carrying oversized dogs in handbags. The work, created by Adam Eve/DDB, plays on the celebrity fashion trend of carrying small dogs in oversized handbags. The strapline reads: "Harvey Nichols the new...
Skimpily dressed models advertising swimwear, lingerie and perfume on billboards do not cause widespread offence to the public and are considered less offensive than TV ads, according to research from Outdoor Media Centre (OMC).
Figleaves.com, the luxury online lingerie retailer, is to feature an app called SaveMe4Later in forthcoming London Underground ads, in a bid to help people discover the brand through their mobile phones.
Uniqlo has booked a five-week campaign through Kinetic on a new outdoor format at Stratford rail station in east London, to promote the opening of its new store in the Westfield Stratford City.
Steve Cox, marketing director at JCDecaux Airport, has appeared on stage at The Forum in Kentish Town and is a diehard QPR fan.
WPP's outdoor specialist Kinetic and media agency Mindshare have won the Grand Prize at the Clear Channel Outdoor Planning Awards for their work for Nike, as Kinetic picked up three other awards.
Bauer Media's flagship women's glossy Grazia is set to unveil an outdoor campaign next week to coincide with London Fashion Week.
Football club Manchester City is set to open its new flagship store in the heart of Manchester's retail quarter next Friday (19 November), run by specialist retailer Kitbag.
