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Understanding the customer journey

01 Jun 2012 | by Outdoor Media Centre

The Outdoor Media Centre's Customer Journey research sets out to investigate the path to purchase from the customer's perspective.

Festival fever

24 Jun 2011 | by Clementine Marcel and David Akeredolu

Festival fever is sweeping the UK, and brands and advertisers should take note, write Clear Channel UK's Clementine Marcel and David Akeredolu.

ZenithOptimedia global ad expenditure forecast

11 Aug 2010 | by Calvin Lau

After the 2009 downturn, ZenithOptimedia is predicting a strong recovery in the coming years. Brand Republic charts the agency's forecasts to see which mediums will lead the way.

Food for thought at St Pancras International

13 Oct 2009 | by Claudia Howard

Challenge - St Pancras International was launching a new fresh produce market in the station. Arena BLM's task was to create awareness of the market and drive people to St Pancras who might not have otherwise considered going

BA's T5 campaign shifts perceptions

11 Aug 2009 | by Rachel Howe

Challenge - After the problems around Terminal 5's opening, BA wanted to challenge, then shift, public perceptions in a clear, transparent way. The challenge was to communicate this to the public effectively. BA planned to release daily metrics to prove the terminal was working and to communicate these...

Outdoor raises Tesco's game plan

09 Jun 2009 | by Danny Donovan

Challenge - To achieve cut-through in the cluttered pre-Christmas retail ad market. Initiative needed to ensure Tesco's non-food trade-driving advertising was impactful and competitive.

Outdoor spearheads Westfield campaign

27 May 2009 | by Laura Langthorne

Challenge - We had to launch Europe's largest shopping centre in a recessionary market. Londoners had a negative preconception about malls and were happy to shop in established London districts. It was imperative that our campaign provided the right blend, delivering upmarket fashion- conscious women...

Brand Barometer - T-Mobile seeks ultimate value

15 Jul 2008 | by Richard Wood

Excavations and seances spark interest in mobile phone operator's value-for-money-themed campaign.

Brand Barometer - Carlsberg scores a winner

01 Jul 2008 | by Sundip Chahal

Amateur football team's acrobatic antics drive beer brand's buzz score to six-month high.

Matalan keeps women firmly in its sights

24 Jun 2008 | by Angie Browne

Challenge: We produced a two-pronged media campaign for the 2007 autumn/winter period, targeting two distinct audiences - Matalan's core housewives with children market, as well as a fashion-conscious ABC1 audience.

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