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25 Apr 2013
Campaign's selection of media news and views of note in the week before 26 April 2013.
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Campaign's selection of media news and views of note in the week before 26 April 2013.
The company claims to provide the most accountable outdoor measurement system ever. Alasdair Reid reports.
Will Route's massive GPS audience-tracking initiative really change advertiser spend, Alasdair Reid asks.
I joined Clear Channel as the commercial director just before Christmas, with responsibility for sales, marketing and product management.
OMG's decision to place its business with Talon could signal change in the outdoor sector, Alasdair Reid writes.
The cross-media launch campaign for Starbucks Via saw online activity reach consumers at one-third the cost of outdoor and one-fifth the cost of press, according to new research from the IAB and GfK NOP.
The top 10 outdoor advertisers in Brazil, Russia, India and China (2009).
The total value of outdoor advertising revenue in Brazil, Russia, India and China for the period 2005 to 2014.
Outdoor inventory is being sold to sponsors online/