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Things we like

Campaign's selection of media news and views of note.

Things we like

Campaign's selection of media news and views of note in the week before 26 April 2013.

Will Amscreen herald an outdoor 'revolution'?

The company claims to provide the most accountable outdoor measurement system ever. Alasdair Reid reports.

Has the new Route research been overhyped?

Will Route's massive GPS audience-tracking initiative really change advertiser spend, Alasdair Reid asks.

Inside...Clear Channel

I joined Clear Channel as the commercial director just before Christmas, with responsibility for sales, marketing and product management.

Is OMG's hiring of Talon a defining moment for outdoor?

OMG's decision to place its business with Talon could signal change in the outdoor sector, Alasdair Reid writes.

IAB building brands trilogy: Starbucks Via

The cross-media launch campaign for Starbucks Via saw online activity reach consumers at one-third the cost of outdoor and one-fifth the cost of press, according to new research from the IAB and GfK NOP.

BRIC Report: Top 10 outdoor advertisers

The top 10 outdoor advertisers in Brazil, Russia, India and China (2009).

BRIC Report: Outdoor advertising spend

The total value of outdoor advertising revenue in Brazil, Russia, India and China for the period 2005 to 2014.

Media Forum: Will Olympic auction work?

Outdoor inventory is being sold to sponsors online/

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