Tuborg set for festival push
09 Jun 2009
Tuborg, the Carlsberg-owned beer, is embarking on an experiential drive to support its 'pouring rights' at British music festivals this summer.
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S&N backs lagers via in-store trials
27 May 2009 | by Fiona Ramsay
Scottish & Newcastle (S&N) has launched a 16-month experiential campaign for its Foster's and Kronenbourg 1664 lager brands.
COI puts teen ads on buses
27 May 2009
Stagecoach, the bus company, is to offer free ad space to the COI for its 'RUThinking?' teen pregnancy campaign.
Spreading the word
05 May 2009 | by Sarah Johnson
Many media trade bodies are using ads to promote their respective platforms.
Clear Channel Outdoor rolls out ad panels
07 Apr 2009
Clear Channel Outdoor has started the roll-out of 300 ad panels in Glasgow as part of the introduction of a new pedestrian tourist map and signage system.
Media brief: William Hill launches campaign
03 Mar 2009
William Hill has launched a six-sheet campaign to target gamblers during next week's Cheltenham Festival horse-racing event. The push will run nationally and offer a £30 free bet on placement of a £10 wager.
Marketing Special Report: Bringing brands to life
17 Feb 2009
In tough times, the level of trust in brands that can be engendered by experiential marketing could see the medium come into its own, writes Becky Wilkerson.
Marketing Special Report: Building relationships that last
17 Feb 2009
If long-term sales are the objective of an experiential marketing initiative, it is vital to cultivate follow-up activity that keeps consumers engaged with the brand, writes Becky Wilkerson.
Brothers mounts holiday cider campaign
28 Nov 2008 | by Gemma Charles
LONDON - Brothers Drinks is running an outdoor advertising campaign in the run up to Christmas aimed at tempting cider drinkers.
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