Campaign's selection of media news and views of note in the week before 17 May 2013.
The Wrigley-owned 5 Gum has relaunched in the UK with an integrated campaign. The work, which was created by Billington Cartmell, spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. The campaign invites people to try 5 Gum s core flavours watermelon and spearmint...
BT has set aside £100 million to promote its new sports channels, as it attempts to overthrow two decades of football dominance by BSkyB ahead of next season's Premier League.
The car manufacturer Subaru is launching a campaign to promote its new model, the Forester. The Manchester-based agency BJL created the campaign, which targets rural areas in the UK. In addition to local and national press ads, Subaru will place ambient ads in garden centres near selected dealerships...
Abbott Mead Vickers BBDO sabotaged a table football game in London and preyed on poor spellers as part of its latest executions for Snickers' 'You're Not You When You're Hungry' campaign.
As Media360 turns 10 years old, we will be celebrating the very best in the business with our Decade of Achievement Awards. Here is your chance to decide who is crowned the media leader, media agency, and best advertiser of the decade, and who wins the best media launch.
Leo Burnett has created an installation at a Homebase store in Wandsworth, London, as part of the brand s "going fast" campaign. For the campaign, which targeted commuters and weekend shoppers, Leo Burnett made it appear as though Homebase products were disappearing into the ground to highlight that...
Steve Bond, the former chief operating officer of Postercope, is to join Omnicom Media Group's outdoor specialist Talon as a partner.
Outdoor advertising revenues were up slightly by 0.1% year on year in the first quarter of 2013, despite tough comparatives to the pre-London 2012 Olympics activity, thanks to digital revenues.
Arena Media and Posterscope have scooped the Grand Prize at this year's Clear Channel Outdoor Planning Awards for their work with Eurostar on the launch of its Amsterdam route.
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