16 May 2008
| by Nikki Sandison
LONDON - Be Broadband, the premium broadband service owned by O2, is targeting pizza lovers by running a campaign on 50,000 pizza boxes in the Sheffield area.
LONDON - Uma Thurman is set to lead NTL's £20m campaign to rebrand itself as Virgin Media in a television ad next month, which aims to inform viewers of the media group's change in name and extended services.
18 Jan 2007
| by by Noel Bussey
LONDON - National Savings & Investments, the Treasury-backed savings service, is preparing to launch a pitch for all of its communications activity.
A brand of interactive print and poster advertising which has taken the Japanese market by storm is set to launch in the UK.
LONDON - Viacom Outdoor has developed a higher impact format for escalator panels called Mega Escalator, which is being used by Orange.
LONDON - GCap's digital radio station Chill has made its first commercial deal in the form of a new listener-driven show sponsored by mobile network O2.
01 Sep 2006
DELL - PURELY YOU - US
CREDITS
Project: Purely you
Client: Eric Levine, director of advertising, Dell
Brief: Persuade consumers that Dell builds technology that is customised
for them
Creative agency: BBDO Atlanta
Writer: Bill Pauls
Art director: Stephen McMennamy
Planner: Jeff Upshaw
Media...
LONDON - IBM and MindShare have teamed up to create four exclusive vignettes for the forthcoming Wimbledon tennis championships, to be screened during the two-week tournament.
LONDON - Sony's ads for the launch of its PSP hand-held console have escaped a ban by the ad watchdog after racking up almost 50 complaints, despite accusations that the ads were offensive, sexist and encouraged anti-social behaviour.