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Be Broadband launches campaign on pizza boxes

LONDON - Be Broadband, the premium broadband service owned by O2, is targeting pizza lovers by running a campaign on 50,000 pizza boxes in the Sheffield area.

Virgin Media adds Hollywood glamour to launch ads

LONDON - Uma Thurman is set to lead NTL's £20m campaign to rebrand itself as Virgin Media in a television ad next month, which aims to inform viewers of the media group's change in name and extended services.

National Savings kicks off all-agency review

LONDON - National Savings & Investments, the Treasury-backed savings service, is preparing to launch a pitch for all of its communications activity.

Euro snatches mobile ad deal

A brand of interactive print and poster advertising which has taken the Japanese market by storm is set to launch in the UK.

Viacom's Tube escalator format first booked by Orange

LONDON - Viacom Outdoor has developed a higher impact format for escalator panels called Mega Escalator, which is being used by Orange.

O2 backs listener-guided show on GCap's Chill station

LONDON - GCap's digital radio station Chill has made its first commercial deal in the form of a new listener-driven show sponsored by mobile network O2.

The Work: New campaigns - The world

DELL - PURELY YOU - US CREDITS Project: Purely you Client: Eric Levine, director of advertising, Dell Brief: Persuade consumers that Dell builds technology that is customised for them Creative agency: BBDO Atlanta Writer: Bill Pauls Art director: Stephen McMennamy Planner: Jeff Upshaw Media...

Media: Things we like

HOTMAIL'S REVAMP

MindShare and IBM link up for Wimbledon campaign

LONDON - IBM and MindShare have teamed up to create four exclusive vignettes for the forthcoming Wimbledon tennis championships, to be screened during the two-week tournament.

'Bawdy' Sony PSP ads escape ban for being offensive

LONDON - Sony's ads for the launch of its PSP hand-held console have escaped a ban by the ad watchdog after racking up almost 50 complaints, despite accusations that the ads were offensive, sexist and encouraged anti-social behaviour.


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