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Homebase "going fast" by Leo Burnett

30 Apr 2013

Leo Burnett has created an installation at a Homebase store in Wandsworth, London, as part of the brand s "going fast" campaign. For the campaign, which targeted commuters and weekend shoppers, Leo Burnett made it appear as though Homebase products were disappearing into the ground to highlight that...

Think BR: Brands and bands enhance the customer experience

11 Jun 2012 | by Matt Stockton

Retailers and brands are using music more creatively to transform the role of the store, writes Matt Stockton, head of music creative services, PlayNetwork.

Former Mindshare exec launches Getlunched network

16 Apr 2012 | by Arif Durrani

Matt Bandy, a former digital strategist at Mindshare, has launched a social-business networking site called Getlunched, aimed squarely at the media and marketing communities.

Harrods launches media division

23 Aug 2011 | by Maisie McCabe

Harrods, the luxury department store, has set up a media arm to sell advertising opportunities across its assets, including its Knightsbridge store, in-house magazine and the Harrods iPhone app.

London 2012 campaign marks two years to the Games

27 Jul 2010 | by Alex Brownsell

A campaign has been launched today (27 July) to mark the fact that there are exactly two years to go until the London 2012 Olympic Games begin.

Waitrose promotes Clerkenwell store opening with pavement ads

19 Nov 2009 | by Fiona Ramsay

LONDON - Waitrose is promoting its new store in Clerkenwell with a green marketing campaign.

Ambient media suffers, but still offers targeted opportunities

21 Jul 2009 | by David Benady

LONDON - The recession has had a major impact on ambient media, driving down revenues, but the channel continues to offer marketers effective and highly targeted opportunities.

Outdoor advertising firm taps into Swine Flu concerns with free hand-sanitizer units

18 May 2009 | by Sarah Johnson

LONDON - Hand sanitizing units carrying adverts are being trialled in the UK to encourage consumers to wash their hands to prevent to spread of Swine Flu.

Appletiser advertises on Tesco ATMs

23 Dec 2008 | by Miranda Fitzgerald

LONDON - Coca-Cola is launching a new ad campaign for its Appletiser brand that will be appear, via atmAd, on 1000 cash machines at Tesco stores around the UK.

Co-op's launch of a media centre signals a shift in advertisers' focus to in-store work

15 Jul 2008 | by Jeremy Lee

LONDON - Retail media and in-store marketing is set to become the next major battleground for advertisers as consumers become more price-conscious in their spending. At least that's what the retailers are hoping will happen.

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