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Things We Like

Campaign's selection of media news and views of note in the week before 22 February 2013.

My Media Week: Zoe Osmond

This week, Zoe Osmond, chief executive of industry charity Nabs, denies herself an ill-advised shopping trip in favour of a gym workout and plans the Big Bash 2012.

CREATIVE STRATEGY: Why conform to type? The Science Museum doesn't

When, gentle reader, does a reasonable review turn into a rant? Possibly right now. Excuse my French, but who gives a flying one for typography any more?

Creative Orchestra alters Tube map for water charity campaign

Ad agency Creative Orchestra is launching its own campaign to raise awareness of the importance of clean drinking water, by encouraging people to go for a walk.

TfL tenders London Underground experiential contract

London Underground has launched a tender process for the seven-figure, two-year experiential marketing contract for its estate, currently held by outdoor media owner JCDecaux.

Crisis uses 'clean' graffiti to promote Hidden Gigs

LONDON - Crisis is promoting its 'Hidden Gigs' campaign through the innovative use of 'clean' graffiti on the streets of London.

ASA closes case on atheist bus ad campaign

LONDON - The Advertising Standards Authority today ruled that the British Humanist Association's "There's probably no God" bus ad campaign is not in breach of the advertising code.

DfES appoints CMW to handle childcare promotion

LONDON - The Department for Education and Skills has appointed CMW to develop a through-the-line campaign to promote the government's childcare programmes among low-income families.

Flora rapped for misleading health benefit ads

LONDON - Unilever brand Flora has fallen foul of the advertising watchdog again as it tried to claim that adding fatty margarine to food actually made it healthier.

ZenithOptimedia in Product Red win

ZenithOptimedia has been appointed to handle media planning and buying for Product Red, the initiative launched by U2 singer Bono to combat Aids in Africa.

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