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Ford Galaxy sponsors summer cinema screenings

02 Jul 2010 | by Maisie McCabe

Ford is to sponsor a series of family outdoor cinema screenings at stately homes in August and September, to promote the release of its latest Galaxy model.

Peugeot uses hair salon TV to promote cars to women

07 Apr 2010 | by Maisie McCabe

LONDON - Peugeot has become the first car advertiser to run a campaign on digital outdoor media sales house Digicom's Salon Media network.

Marketing world: innovations from around the globe

30 Jun 2009 | by Staff

LONDON - From 'printing' brand logos on water in Japan and twittering on US cinema screens are among the digital innovations in this month's roundup.

Kinetic pits Ford Transit against football fans

08 Sep 2006 | by by Daniel Farey-Jones

LONDON - Ford Transits are set to steal the limelight at major football grounds, including West Ham's Upton Park, in a experiential and media campaign developed by outdoor specialist Kinetic for the brand's media agency MindShare.

Posterwatch: Toyota Yaris - 'Bigsmall'

15 Feb 2006 | by Kate Fitzgerald, Head of outdoor, MediaCom

Toyota has an impressive heritage of combining TV and outdoor as lead media for its launches. The 'announcement' factor of its campaigns works to great effect and the excellent Yaris relaunch is no exception.

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