The internet is fundamental to the future of television and Google wants to support broadcasters and content creators, according executive chairman Eric Schmidt in Edinburgh.
Harrods, the luxury department store, has set up a media arm to sell advertising opportunities across its assets, including its Knightsbridge store, in-house magazine and the Harrods iPhone app.
19 Jul 2011
| by Suzy Bashford
In the first of our new series of Trend Report features, Suzy Bashford looks at how females in the media industry can further their careers.
BlackBerry, the RIM-owned smartphone and tablet manufacturer, has signed a significant six-figure deal with Bauer Media to mark the 25th anniversary of the music magazine Q, with activity across print, Q Radio, online and applications.
Freya, the lingerie and swimwear brand, is using the digital screens at each of the auditions of this year's series of 'The X Factor' to promote its new collection for spring and summer 2011.
Richard Desmond, owner of the Express Newspapers and Daily Star, has moved to put an end to speculation that he is looking to sell his mid-market titles, although the future of OK! Magazine is less secure.
Cadbury, the Kraft-owned chocolate brand, has signed a marketing partnership with ITV, incorporating the game show 'Minute to Win It', as part of its Spots V Stripes London 2012 activity.
Dave Chase, the head of brand partnerships at specialist music consultancy BrandAmp, is to join Interpublic's integrated and experiential agency Momentum to manage its relationship with American Express and Live Nation.
06 Apr 2011
| by Lynsey Barber
This year leading clients, agencies and media owner's will join together to address how the industry can be equipped for a return to growth. Join your peers to find out how the market is moving forward and ensure that your company doesn't get left behind.
Red Bull, the drinks brand, is to launch a series of short films showcasing freesports action, as part of four months of big screen and social media activity to target younger cinemagoers via Cineworld.