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Snickers ad snares bad spellers

Abbott Mead Vickers BBDO sabotaged a table football game in London and preyed on poor spellers as part of its latest executions for Snickers' 'You're Not You When You're Hungry' campaign.

Homebase "going fast" by Leo Burnett

Leo Burnett has created an installation at a Homebase store in Wandsworth, London, as part of the brand s "going fast" campaign. For the campaign, which targeted commuters and weekend shoppers, Leo Burnett made it appear as though Homebase products were disappearing into the ground to highlight that...

Miroma Ventures buys Brandspace

Miroma Ventures has acquired experiential marketing firm Brandspace, which went into administration earlier this month.

Telegraph to launch dual static and dynamic iPad app

Telegraph Media Group is preparing to launch an iPad app that will include static content from its Daily Telegraph and Sunday Telegraph newspapers as well as dynamic content updated from its website.

Is this outdoor's new Route to ad success?

By covering all outdoor formats, Postar's successor should help the medium sell itself better. Alasdair Reid investigates.

Things We Like

Campaign's selection of media news and views of note in the week before 22 February 2013.

Telegraph's Nick Hewat to take commercial lead at The Guardian

Nick Hewat, group commercial director at Telegraph Media Group, is leaving the publisher to take on the new role of commercial director at rival Guardian News & Media.

My Media Week: Marc Boyan

This week Miroma Ventures chief executive Marc Boyan tries to hire Mourinho back as Chelsea manager (on Fifa 13), gets Hollywood at the Dean Street Town House, meets with his non-executive directors and talks tech start-ups in New York.

Review of the Year: Top Media Brands in 2012

The past year has been one of breathtaking highs and deep lows for some of the world's biggest media brands, writes Nicola Kemp.

GroupM downgrades 2013 global ad forecast

Sir Martin Sorrell's media powerhouse, GroupM, has become the latest group to downgrade its global ad forecast for 2013, from 5.3% foreseen in June, to 4.5% today, citing "continued sluggishness in the US and European economies".

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