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The Mondelez-owned biscuit brand Oreo has released a print ad to celebrate opening its Sheffield factory the company s first in the UK. DraftFCB created the ad, which references the city s football teams Sheffield Wednesday and Sheffield United. The work was written by Dan Shone and art directed...
The bottled water brand Evian has rejuvenated its "live young" campaign with a new TV spot by BETC Paris. In the ad, which lasts over a minute, people are captivated by the reflection from a window that shows their baby selves. They then start dancing to the Ini Kamoze song Here Comes The Hotstepper,...
Krispy Kreme, the American doughnut brand, has launched an outdoor campaign targeting office workers, which carries on its 'Think inside the box' messaging.
Brands are taking out additional "disgrace" cover against negative publicity that may be generated by the misbehaviour of celebrities sponsored to represent them.
As Kit Kat celebrates 75 years in production from its beginnings in Yorkshire to being made in 14 countries, we round up some classic UK and international ads for the bar.
LONDON - Kellogg's is going back to its roots with a new campaign emphasising the value of its Corn Flakes.
LONDON - Marketing budgets have suffered the most dramatic decline since the 9/11 terrorist attacks in 2001, according to the latest edition of the IPA Bellwether Report.
LONDON - Nando's, the high-street restaurant chain, has appointed Beattie McGuinness Bungay to handle its £5 million advertising account, following a pitch against undisclosed agencies.
LONDON - Press advertising through the use of vouchers has emerged as the latest battleground for fast-food chains to target consumers with deals.
LONDON - Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising.
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