Kellogg's ad focuses on Corn Flakes heritage
11 Nov 2008 | by Hadassah Nymark
LONDON - Kellogg's is going back to its roots with a new campaign emphasising the value of its Corn Flakes.
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Media360 Awards: Who has been the best media agency, leader and advertiser of the decade? You decide...
01 May 2013 | by Arif Durrani
As Media360 turns 10 years old, we will be celebrating the very best in the business with our Decade of Achievement Awards. Here is your chance to decide who is crowned the media leader, media agency, and best advertiser of the decade, and who wins the best media launch.
Marketing cutbacks worst since 9/11
15 Jul 2008 | by Ed Kemp
LONDON - Marketing budgets have suffered the most dramatic decline since the 9/11 terrorist attacks in 2001, according to the latest edition of the IPA Bellwether Report.
DDB Harvey Nichols campaign depicts vultures
23 Jun 2008 | by Staff
LONDON - Harvey Nichols, DDB's crown jewel for print advertising, has used vultures to show the predatory nature of sales shopping.
BMB lands £5m Nando's brief
01 May 2008 | by Kunal Dutta
LONDON - Nando's, the high-street restaurant chain, has appointed Beattie McGuinness Bungay to handle its £5 million advertising account, following a pitch against undisclosed agencies.
Fast-food firms bolster press spend to win over consumers
04 Mar 2008 | by Gemma Charles
LONDON - Press advertising through the use of vouchers has emerged as the latest battleground for fast-food chains to target consumers with deals.
P&G widens lead over Unilever among top 100 advertisers
19 Feb 2008 | by Amanda Nottage
LONDON - Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising.
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