Newspapers and TV drag down Zenith's UK adspend forecast
01 Oct 2012 | by Daniel Farey-Jones
ZenithOptimedia has cut its forecast for UK adspend growth this year from 3.5% to 2.2%, due to a worse than expected outturn for newspapers and television.
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ZenithOptimedia has cut its forecast for UK adspend growth this year from 3.5% to 2.2%, due to a worse than expected outturn for newspapers and television.
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