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Twitter partners with Nielsen to publish new 'social TV' ratings

Nielsen Holdings NV, the global measurement company, has formed a partnership with Twitter in the US to publish a new set of standardised ratings for 'second screen' conversations around what's on television in 2013.

C4 Paralympic ad slots attract big advertisers

Tesco, Apple and Google are among more than 50 non-Olympic-sponsor brands understood to have bought ad packages around Channel 4's coverage of the London 2012 Paralympic Games.

Sky to launch pay-as-you-go content for non-subscribers

Sky is taking on LoveFilm and Netflix by launching its own pay-as-you-go internet TV service, which will allow consumers to watch some of its movie and TV content whether they are Sky subscribers or not.

2012 CES offers a glimpse into the future for brands

The annual technology showcase is the place to spot the potential of recent tech developments. William Lidstone shares this year's highlights.

Online TV viewing reaching plateau, says Barb

TV viewing via the internet is beginning to plateau as the numbers of consumers accessing TV either via a computer or tablet reached 15% in November 2011.


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