20 May 2013
Foot Locker has launched a spot featuring an installation that lets people mix music with their feet. The ad, which was was created by Abbott Mead Vickers BBDO, shows Foot Locker employees, or "Stripers", using the "sneaker mixing deck" in one of the company's stores. Marshmallow Laser Feast created...
18 Apr 2013
Littlewoods is releasing its first above-the-line spring/summer campaign since 2009 to coincide with the launch of Myleene Klass debut swimwear collection. An interactive TV spot by St Luke s shows Klass emerging from the sea before turning her friends swimsuits into beachwear. During the Shazam-enabled...
14 Mar 2013
Adidas has launched an online campaign starring the Argentinian footballer Lionel Messi to promote his range of football boots and apparel. Created by Iris Worldwide, the campaign celebrates what it means to play like Messi and includes match footage of the footballer taken by pitch-side cameras. It...
07 Mar 2013
Reebok has launched a global online advertising campaign to celebrate the 30th anniversary of its Classics range. The film, by Everyone Associates, features three groups of Reebok-wearing youths, who race along an urban athletics track before reaching a nightclub. The spot was created by Alan Watt and...
07 Mar 2013
Dare has created a TV advertising campaign using head-mounted cameras to show the everyday lives of Vision Express customers. The 30-second spot is launching today (Thursday) and features a cameo from the eyecare brand s ambassador, the chef Heston Blumenthal, who is shown drinking a cup of tea. The...
12 Nov 2012
| by Arif Durrani
The pace is not slowing, and we now have all those Christmas celebrations looming... Make sure you're on top of the latest news with our weekly digest of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
18 Sep 2012
| by Sarah Shearman
MTV is in the final stages of signing a commercial partner for the launch of a fashion-focused digital property called District MTV, which will go live online in October and on mobile later in the year.
21 Aug 2012
| by Loulla-Mae Eleftheriou-Smith
Matalan is overhauling its marketing strategy to focus on content, with a series of "media firsts" that it hopes will drive deeper understanding of the brand among consumers.
10 Apr 2012
| by Maisie McCabe
Reebok, the sportswear brand, has partnered with sports broadcaster Eurosport to produce a TV show documenting the Reebok-sponsored CrossFit Fitness Championships.
28 Feb 2012
| by Gemma Charles
Under Armour, the sports apparel brand, is preparing to launch its first major European marketing push as it attempts to grow brand awareness outside the US.