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Nestlé coffee brand Dolce Gusto made history today when it became the first brand to be featured on a UK-produced television programme in a paid product placement deal on ITV1's 'This Morning' . See below for how we covered its progress from proposal in 2009 to reality in 2011 and what is likely to...
Northern & Shell-owner Richard Desmond has launched The Health Lottery, which aims to donate more than £50m a year to charitable health causes, such as offering holidays to young carers.
Hyundai introduced an iPad-based spot during last night's Oscar coverage and Colin Firth romped home with the Best Actor gong for 'The King's Speech', topping a night of British glory that also included the Academy Award for Best Film.
BSkyB is to close two of the country's largest customer titles and dramatically slash the frequency of Sky Magazine, the UK's largest circulating monthly.
Product placement is allowed on UK television from today, but what does it mean for brands, agencies and producers? Madigan Cluff's Peter Jones and Deloitte's James Bates provide an opening salvo.
