Bupa signs ad-funded deal for Wellbeing Hour on LBC 97.3
28 Feb 2012 | by Maisie McCabe
Bupa, the private healthcare provider, has signed a six-month deal to create the first ad funded programme on Global Radio's LBC 97.3.
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Commercial radio groups, including Bauer Media, UTV Media and Global Radio, along with the BBC and the Government, have committed to invest at least £21m in local DAB infrastructure, with a decision on final digital switchover date promised in 2013.
Bupa, the private healthcare provider, has signed a six-month deal to create the first ad funded programme on Global Radio's LBC 97.3.
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