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The backlash against overseas call centres has prompted a raft of brands, such as Lloyds TSB and Esure, to return their operations to the UK. The original move offshore may have cut costs, but fuelled complaints of poor service and left consumers frustrated. Investment in marketing activity is money...
LONDON - The Financial Services Authority has fined Norwich Union Life £1.26m for not having effective controls in place to protect clients' confidential information, after customers fell victim to a £3.3m identity fraud.
LONDON - The London Organising Committee of the Olympic Games (LOCOG) is courting a super-market for what will be its 10th tier-one domestic Olympic partner category. It is understood that Tesco is among the retailers discussing the deal.
LONDON - ITV has named Rupert Howell as managing director of its sales and marketing function, as exclusively revealed by Marketing earlier this month (12 September).
LONDON - Mobestar, the mobile applications company, is teaming up with the dating site Bone Fish to launch mobile dating.
LONDON - Skandia Cowes Week, one of the world's best known yacht racing events, is set to trial a mobile SMS survey, with technology provided by eDigitalResearch, to gain insight from the 8,500 competitors taking part.
LONDON - Mobile company 3UK has unveiled a print and radio advertising campaign that sets its cheapest tariff against rival contracts, claiming the competition is ‘not even close'.
LONDON - Global PC manufacturer Dell is set to challenge its main rivals Hewlett-Packard and Apple, by opening up stores in major worldwide cities, changing its marketing model from a purely direct online and telemarketing offering, to focusing on a high street presence.
LONDON - Call centre operator The Listening Company has hired rugby star Lawrence Dallaglio to motivate its 1,500 staff.
Outsourcing abroad is slowly giving way to more personal services as contact centres to try to turn around a dire image.
