Counting down 2012's finest Marketing Moments
10 Dec 2012 | by Nicola Kemp
Nicola Kemp unveils the top marketing moments of the past 12 months.
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SSE has been fined £10.5m by regulator Ofgem for breaching marketing obligations that led to customers being "missold" energy deals.
Nicola Kemp unveils the top marketing moments of the past 12 months.
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
As the industry faces a period of unprecedented economic social and economic flux, Nicola Clark examines the consumer issues that will affect marketers most over the coming 12 months
As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 approaches, we look at why you should be part of the annual event, which this year promises to be better than ever
LONDON - Contact centres come in for severe criticism, yet they provide a unique opportunity for one-to-one customer communication. We asked a panel of experts to give their responses to the top five customer complaints, and suggest how to avoid causing them in the future.
LONDON - Marketing's Mystery Caller had gone HD, or at least we thought they had. Would Sky finally be able to solve the long-running saga of their Sky+ box following their recent change of address.
LONDON - Mobestar, the mobile applications company, is teaming up with the dating site Bone Fish to launch mobile dating.
LONDON - Skandia Cowes Week, one of the world's best known yacht racing events, is set to trial a mobile SMS survey, with technology provided by eDigitalResearch, to gain insight from the 8,500 competitors taking part.