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Nicola Kemp unveils the top marketing moments of the past 12 months.
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 approaches, we look at why you should be part of the annual event, which this year promises to be better than ever
Consumers may still view them with scorn, but outsourced contact centre providers are working hard to change their reputation and convince marketers of their experience and flexibility amid the downturn.
LONDON - Call centre operator The Listening Company has hired rugby star Lawrence Dallaglio to motivate its 1,500 staff.
LONDON - AA Business Services is conducting a 12-month drive to win customers online through Inbox Digital and fellow Digital Marketing Group companies HSM and Cheeze.
LONDON - TNT Post, the UK postal service, has launched an advertising and mailing campaign with a text response and mobile download element.
LONDON - Experian has launched a real-time online data marketing package called Canvasse Real-Time, which it said would allow users to find out what consumers were likely to buy online in the near future.
LONDON - A new integrated marketing services group called Sigma Consulting will launch later this month, and is on the lookout for acquisitions.
