LONDON - Lexus has been named Britain's most disappointing brand in a survey of brand advocacy published exclusively in Marketing this week.
Understanding how we think is crucial for marketers, but for the uninitiated, it can be an enigma. Justin Gibbons of Work Research examines what the industry can learn from recent discoveries.
Asking consumers whether they are happy to recommend a brand to others can provide an accurate prognosis of growth.
Seven radical questions marketers marketers should be asking about the fundamentals of their business.
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