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Brands struggle to kick the sales promotions habit

11 Dec 2009 | by David Benady

LONDON - This year has seen a plethora of brands lean more heavily on sales promotion to persuade cautious consumers to part with their cash.

Xbox 360 is poised to be the main console this Christmas

24 Nov 2009 | by James Quilter

LONDON - Microsoft's Xbox 360 could be the big winner in this Christmas' battle of the consoles, according to figures from an online voucher distributor.

Marketing to engage today's digitally-savvy youth market

16 Nov 2009 | by SpeakersChannel.tv

Marketing directors from brands such as Durex and lastminute.com are featured in these video highlights of Marketing's acclaimed conference on engaging young people.

Soccerade to launch Dream Team promotion

16 Nov 2009 | by James Quilter

LONDON - Soccerade, the sports drink fronted by Real Madrid footballer Cristiano Ronaldo, is targeting school football teams with a promotional marketing campaign for its UK launch.

Power brands focus more on point-of-purchase marketing

28 Oct 2009 | by Mary Cowlett

LONDON - The downturn has meant that consumers are placing an unparalleled focus on deals, making it even harder for brands to achieve standout in store.

Inaugural study claims brand owners spend £25.6 billion on BOGOFs and other sales promotions

19 Oct 2009 | by Staff

LONDON - Branded-goods manufacturers spend £25.6 billion annually on sales promotion activity within retailers, according to data released by the Institute of Sales Promotion.

Tesco censured over ClubCard x-ray offer

04 Sep 2009 | by James Quilter

LONDON - Tesco has been criticised by the Society of Radiographers after a promotion by the retailer offering a special deal on CT scans to Tesco ClubCard holders.

Marketing's Experiential Marketing League Table 2009

13 Aug 2009 | by Robert McLuhan

This year, Marketing has introduced a separate league for experiential agencies, reflecting the transformation of consumer sampling into a sophisticated discipline of its own.

Food bogofs curtailed to reduce waste

11 Aug 2009 | by Daniel Farey-Jones

LONDON - The government is to pressure supermarkets to drop 'buy one get one free' promotional offers on perishable food in favour of half-price offers under plans to reduce the amount of food Britain throws away.

Starbucks trials unbranded stores in 'stealth' move

21 Jul 2009 | by Staff

NEW YORK - Starbucks has ditched its branding on three trial stores and redesigned them to resemble independent local cafes.

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