A very Coors cons-beer-acy -- The Lowbrow Lowdown
07 Sep 2001
In the second of her fortnightly columns, Kate Kaye, uncovers an Orwellian nightmare in the bottom of her bottle of beer.
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LONDON - Despite the shockwaves of September 11 and falling advertising revenue, advertisers expect the current downturn to be brief, according to the IPA Bellwether Report.
In the second of her fortnightly columns, Kate Kaye, uncovers an Orwellian nightmare in the bottom of her bottle of beer.
Domestic goods giant Kimberly-Clark has sworn to keep up its advertising spend and new product development, in a effort to claw marketshare away from struggling rivals.