RSPCA calls review of £5m DM account
03 May 2012 | by Sara Kimberley
The RSPCA, the animal-welfare charity, has called a review of its estimated £5 million direct marketing account.
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Most businesses lack effective single customer view, finds survey
24 May 2012 | by Daniel Farey-Jones
A survey of 400 large companies has found that only 16% of them have an effective single customer view data system in place, according to Experian Marketing Services.
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
Iris wins Domino's digital and DM task
26 Apr 2012 | by Sara Kimberley
Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account.
National Trust calls review of DM account
26 Apr 2012 | by Sara Kimberley
The National Trust is reviewing its direct marketing account as it looks to consolidate its fundraising, membership and loyalty activity into one agency.
Direct Line Group seeks shop for DM task
19 Apr 2012 | by Sara Kimberley
Direct Line Group is searching for an agency to handle a new direct marketing account across its Churchill Insurance, Direct Line, Green Flag and Privilege brands.
Taming the data deluge
05 Apr 2012 | by David Benady
Marketers and consumers struggle with the volume of data the world now generates. David Benady asks how the two sides can jointly control the tide, including the advent of brand 'data stores'.
Lateral Group hires Mike Cavers as executive creative director
02 Apr 2012 | by Nick Batten
Mike Cavers, the former executive creative director at The Marketing Store, has resurfaced at Lateral Group as its first executive creative director.
Lida bulks up creative department
16 Mar 2012 | by Daniel Farey-Jones
Lida has hired creative team Andy O'Carroll and Spencer White to work primarily on its Ikea account, as part of a number of new appointments.
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.
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