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The Year Ahead For...Direct marketing

10 Jan 2013

Martin Nieri explains how a changing DM industry can meet the age-old challenge: turning people on to brands.

Direct Agency of the Year: OgilvyOne

13 Dec 2012

The agency has won the accolade for the third year running, thanks to its multi-award-winning Kern & Sohn campaign among other great work

Field Marketing: Innovation ensures success

27 Jun 2012 | by Suzy Bashford

Brands seeking to connect with consumers in person need to take a creative, integrated approach, writes Suzy Bashford.

Taming the data deluge

05 Apr 2012 | by David Benady

Marketers and consumers struggle with the volume of data the world now generates. David Benady asks how the two sides can jointly control the tide, including the advent of brand 'data stores'.

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail

Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.

The Year Ahead For ... Direct Marketing

12 Jan 2012 | by Mel Cruickshank

Mel Cruickshank suggests that CRM now means staying alert to themes or conversations that can make or break a brand. Building a relationship is vital.

The Year Ahead...

12 Jan 2012

Some of adland's sharpest minds pen their thoughts on what's in store for 2012.

Campaign Annual: The Winners

15 Dec 2011

Discover all the winners from Campaign's Annual.

The BR 200 May 2011: The web's most influential bloggers (1-50)

18 May 2011 | by Staff

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

The BR 200 May 2011: The web's most influential bloggers (51-100)

18 May 2011 | by Staff

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

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