How to measure true engagement
15 Oct 2010 | by Ol Janus, EHS 4D Discovery
Brands have so many opportunities to engage with consumers, if they use data and channels wisely.
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'Direct at its best' helps McCann Erickson to Romania's first Grand Prix
20 Jun 2011 | by Matt Williams
CANNES 2011: According to the festival's chairman Terry Savage, when Romania won its first-ever Bronze Lions at Cannes, the Romanian president insisted on visiting the agency responsible to formally present the award.
The Dawn of Engagenomics
15 Oct 2010 | by Mike Cullis, Elvis
Because an engaged customer is a spending customer, every channel requires commercial value
A New Vision
15 Oct 2010 | by Professor Derek Holder, IDM
People with something to sell have always strived to engage customers. The only difference now is the wealth of tools available to enable dialogue
We Want Action
15 Oct 2010 | by Paul Munce and James Middlehurst, MBA
Direct marketers with a broader view of how consumers respond to their campaigns are better able to produce work that results in positive action
Content is King
15 Oct 2010 | by Hugh Burrows, Que Pasa Communications
Companies can foster communities of engaged consumers through the 'socialisation of content', where branded material meets social media
Get Real
15 Oct 2010 | by Rik Haslam, RAPP
Forget the old ad stereotypes and follow these five steps to creating real relationships with consumers
Beyond Distraction
15 Oct 2010 | by Jeremy Garner and Mark Brown, Weapon7
Why Distraction Culture and the New Engagement are rapidly changing the game for advertisers and consumers alike
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
Social technologies will give brands unprecedented access to groups of connected web users
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy
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