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Cocktail wins cruise and holiday business

19 Dec 2006 | by by Joanne Payne

LONDON - UK partnership marketing agency Cocktail Marketing has been appointed by cruise ship operator Hebridean International Cruises to find create partnerships with other brands.

Direct News brief: Folio Hotels hires WAA to account

13 Dec 2006

Folio Hotels has hired WAA to its integrated account. The agency will create seasonal press ads and direct mail activity. It will also launch and manage a loyalty scheme.

Direct News brief: Yorkshire Tourist Board hires Smarter

06 Dec 2006

Yorkshire Tourist Board has hired Smarter Communications to handle its integrated advertising account. It will oversee direct mail, press, online and TV activity in the New Year.

Direct News: Virgin Trains set for 'time' mailing

29 Nov 2006

Virgin Trains is backing its £6m 'Love every second' TV campaign with a direct push.

Direct News brief: Emirates recommences search for agency

29 Nov 2006

Emirates has recommenced its search for a direct agency. The Middle Eastern airline had spoken to a number of agencies in the past couple of months, without making an appointment. It has now approached several additional agencies.

Craik Jones inspires passengers in Virgin Trains campaign

28 Nov 2006 | by by Daniel Farey-Jones

LONDON - Craik Jones Watson Mitchell Voelkel has produced a two-part campaign featuring Richard Branson to back Virgin Trains' positioning in inspiring passengers by helping them make the most of the time they spend travelling.

Direct News brief: Avis hires WAA

22 Nov 2006

Avis has hired WAA to handle its partnership marketing arrangement with British Airways. The agency won the account in a three-way pitch that included incumbent FST Marketing.

Titan wins £3m promotional contract with the Tube

21 Nov 2006 | by by Ben Bold

LONDON - Titan Outdoor has won the £3m contract to run promotional, sampling and exhibition campaigns across all London Underground stations, following a four-way pitch.

TUI appoints Krow to £15m advertising account

17 Nov 2006 | by by Nicola Clark

LONDON - Holiday group TUI has appointed Krow to handle its £15m advertising account, in a blow to incumbent DDB.

Capscan's software on track for Rail Europe

16 Nov 2006 | by by Sarah Woods

LONDON - Rail Europe has selected data firm Capscan's address management software for use in its ticket sales call centre.

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