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The United Co-op Travel Group has hired digital agency Moonfish to develop customer acquisition campaigns. The agency will be responsible for tracking results from initial clickthrough to final sales.
LONDON - Online travel agency ebookers.com is launching its first television advertising campaign, featuring Brian Blessed, as part of a £6m brand push that takes the viewer on a whirlwind tour of some of the world's landmark.
LONDON - Butlins is hunting its first direct marketing agency to encourage British families to switch from taking holidays abroad to spending them in the UK.
Butlins is hunting its first direct marketing agency to encourage British families to switch from taking holidays abroad to spending them in the UK.
Kitcatt Nohr Alexander Shaw came very close to becoming Marketing's Direct Agency of the Year. What the 33-strong shop lacks in stature, it makes up for in its new business success rate and aggressive growth. The agency added 10 staff as income grew by 53%, from £1.38m to £2.1m, and profitability doubled....
LONDON – Harrison Troughton Wunderman and its client Star Alliance have taken the Grand Prix at the 2004 DMA Awards.
LONDON - The Ramblers Association is seeking to broaden its appeal with a membership recruitment drive.
LONDON – Senior marketers say that variable creative in direct mail causes a marked increase in response rates compared, according to a survey carried out for direct mail specialist Lloyd James Group.
My Travel has reappointed WWAV Rapp Collins North to handle its direct marketing business following a four-way pitch. The brief involves both acquisition and retention work across brands that include Airtours and Going Places.
LONDON – UK consumers have increased spending stemming from direct mail promotions, according to new research carried out for the Direct Mail Information Service.
