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Short break specialist Center Parcs has parted company with its below-the-line agency, Euro RSCG Direct. Sources close to the company said the move was part of a cost-cutting drive and the brand could take some of its DM work in-house. Center Parcs sales and marketing director Jennie...
LONDON - Television and direct marketing are the most popular and successful ways to target the over-50 "grey" market, according to research from Thomson Intermedia.
Air Miles is launching its first two-for-one promotion to boost take-up of flight tickets. The campaign, due to last until Christmas, offers customers buying a flight anywhere in Europe using Air Miles or part-miles/part-cash another ticket to the same destination for free. Air Miles collection...
First Great Eastern, the train operator serving Essex and Suffolk, is promoting its London to Shenfield off-peak trains with a direct marketing campaign that aims to get commuters off the road. The activity, through WWAV Rapp Collins, includes sampling of Burton's Foods' Jammie Dodger brand,...
LONDON - Despite the shockwaves of September 11 and falling advertising revenue, advertisers expect the current downturn to be brief, according to the IPA Bellwether Report.
NEW YORK - A month after the terrorist attacks in the US, New York's Governor George E Pataki and Mayor Rudolph Giuliani have taken part in a new "I Love NY" TV commercial produced by Wolf Group New York.
First Great Western has launched 'London for Less' and 'West for Less' campaigns offering travellers discounts on train travel. The promotions, through WWAV Rapp Collins will be supported by more than 500,000 door-drops in London and the West.
Heathrow Express, the rail service that runs between Paddington and Heathrow, is reviewing its advertising and direct marketing agency requirements. Black Cat, the below-the-line agency owned by J. Walter Thompson, currently handles advertising and direct marketing activity for the service....
There has been a tendency in the direct marketing industry to play down the significance of e-mail marketing with practitioners rather sniffily pointing out that it is, after all, "just another marketing channel". This reluctance to wholeheartedly embrace e-mail into the direct marketing...
Transport for London (TfL) has shortlisted Carlson Marketing Group, Haygarth Direct, Clarke Hooper Proximity, Triangle and KLP Euro RSCG to pitch for its below-the-line account. The review is being led by TfL general manager marketing communications and corporate design Charlie Edelman. Incumbent...
