Click 
to remove filters
Air Miles is investing in new technology to develop interactive capabilities and move toward one-to-one consumer marketing.
American Express has handed a direct marketing and national newspaper campaign for the launch of its European investment fund to the French arm of Euro RSCG Wnek Gosper rather than incumbent agency Ogilvy & Mather.
The New Zealand Tourism Board is targeting 100,000 potential travellers in a direct mail blitz over Christmas and the new year, a key period for people planning long-haul destination holidays.
Quantas Airlines has appointed Claydon Heeley International to handle its UK below-the-line activity. The campaign aims to drive business bookings in the key Christmas period.
Regal Hotels, the UK s third largest hotel chain, is relaunching with a new brand identity as it tries to present a friendlier face to consumers.
Walt Disney Attractions is in talks with leading UK holiday companies to develop a cradle to grave marketing strategy for consumers.
TV Travel Shop, the home shopping travel channel, has set up cross-promotional deals with a raft of companies for the launch of a customer loyalty scheme called TV Travel Club.
Richard Finch has been recruited by Headcount Field Marketing as sales and marketing director. He joins from Scottish Courage where he was director of sales. Prior to that Finch held a number of finance and sales positions within Unilever.
Eurostar has announced a 20% increase in revenue for the third quarter of 1998 compared with last year. Managing director Hamish Taylor said this trend would be boosted by its new ad campaign as well as short-break package product Eurostar Holidays Direct.
Concern about the trend toward direct-sell holidays has driven travel agent Going Places to invest over pounds 10m in a computer system which it believes will improve its customer service.
