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Virgin Atlantic in leisure push

18 Dec 1997 | by RAYMOND SNODDY

Virgin Atlantic has appointed Rapier Stead & Bowden to handle its direct marketing account, estimated to be worth more than pounds 3m.

STOP PRESS

20 Nov 1997 | by JULIAN LEE

Laura Ashley chief executive Ann Iverson has left the company and been replaced by David Hoare, currently chief operating officer.

Direct Marketing: On-screen rivalry - Channel 5’s new text service is set to compete with Teletext for holiday advertisers, writes Rachel Miller

06 Nov 1997 | by RACHEL MILLER

Ask most marketers to name their key forms of advertising media and you can bet they won t mention television text services. And yet if you were to ask the average holiday marketer, the chances are that a service like Teletext might be at the top of their list. In fact, the TV text advertising market...

ADVERTISING & PROMOTION: Thomson youth push

11 Sep 1997 | by DANNY ROGERS

Thomson Holidays has appointed The Leisure Process to handle their youth-sector summer holidays account. New work will break this month, which includes press/outdoor, sales promotion and direct mail activity.

FOR THE RECORD

29 Aug 1997 | by ALASDAIR REID

The BBC has appointed Tequila Option One to handle trade and below-the-line activity for the pounds 5.5 million interactive exhibition, BBC Experience. The exhibition, which opens in October, will coincide with the BBC s 75th anniversary celebrations.

REVIEW: Marketing and advertising news in the week’s press ..

15 Aug 1997 | by EMMA HALL

Jon Kinsey, the marketing director of Camelot, is to leave the National Lottery operator to become marketing and strategy director for British Gas Trading, the domestic, commercial supply arm of Centrica. Kinsey s departure comes just two weeks after Camelot lost its communications director, David Rigg,...

Branson drops KLP in reshuffle

07 Aug 1997 | by PATRICK BARRETT

Virgin Atlantic Airways is reviewing its direct marketing arrangements after parting company with below-the-line agency KLP.

STOP PRESS

31 Jul 1997 | by AMANDA LUTCHFORD

The Burton Group has appointed Sandee Springer, buying and merchandising director at Debenhams, to the new role of marketing services director for the five retail chains that make up the group. She will be responsible for the Top Man, Top Shop, Burton Menswear, Principles, Evans and Dorothy Perkins...

DIRECT MARKETING: CHANGE FOR GOOD

17 Jul 1997 | by DRAYTON BIRD who runs the Drayton Bird

The Brief

Interfocus picks up pounds 3m LT work

10 Jul 1997 | by JAMES CURTIS

London Transport has appointed Interfocus to handle its below-the-line work, completing the rationalisation of its marketing roster.

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