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KLM launches nine-month Facebook initiative

04 May 2012 | by Loulla-Mae Eleftheriou-Smith

KLM Royal Dutch Airlines has created a nine-month Facebook campaign targeting its UK consumer base, to drive the brand's digital engagement.

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

VIDEO: Ryanair's O'Leary launches hotel comparison site

19 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

No-frills airline Ryanair has launched its first hotels comparison website, Ryanairhotels.com, which chief executive Michael O'Leary claims it will promote with a €1m (£819,000) marketing push.

Heathrow runs family-friendly Easter campaign

14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

Heathrow, the BAA-owned airport, is launching an Easter advertising campaign which highlights its family-friendly services, such as pre-flight play areas.

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail

Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.

Love Home Swap to ramp up marketing and partner with Mumsnet

23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

Love Home Swap, the online home-swap holiday brand, is planning its biggest marketing push to date in a bid to boost trust and awareness, as well as striking a partnership with Mumsnet.

We'll Call You: TripAdvisor

15 Feb 2012

Mole was thinking of opening our surprisingly roomy West London burrow to paying guests. But can we be sure that local rivals can't sabotage our B&B's reviews?

TfL's Chris Macleod on marketing's battle against Olympic gridlock

03 Feb 2012 | by Gemma Charles

The Transport for London marketing director's preparations for the London 2012 Olympics are finally coming to fruition, writes Gemma Charles.

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.

Tesco boosts Clubcard with Virgin Atlantic partnership

26 Jan 2012 | by Matthew Chapman

Tesco is bolstering its Clubcard loyalty scheme by partnering with Virgin Atlantic to allow customers to exchange Clubcard points for Flying Club miles.

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