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Air ambulance uses mobile to attract donations

19 Dec 2008 | by Sarah Johnson

LONDON - London's Air Ambulance has introduced a text-to-donate scheme to increase donations.

Apple's iPhone drives WiFi growth

18 Dec 2008 | by Dan Leahul

LONDON - Apple's iPhone is boosting UK WiFi usage with more than half of its ad impressions coming in over WiFi instead of its G3 mobile operator network, according to research.

Biggest brands: Top 100 Direct Mail Advertisers 2008

08 Dec 2008

The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.

T-Mobile 'more minutes' ads banned

19 Nov 2008 | by Nikki Sandison

LONDON - T-Mobile's press and brochure ads guaranteeing that customers will not be able to find more minutes for £30 anywhere else have been banned by the advertising watchdog for misleading customers about the best deal available.

Incentivated to lead STA Travel mobile campaign

10 Nov 2008 | by Dan Leahul

LONDON - Student travel website STA Travel has appointed Incentivated to develop its mobile marketing strategy following a competitive pitch.

Channel 4 to close red button and mobile ad sales operations

10 Nov 2008 | by Emma Barnett

LONDON - Channel 4 is closing the interactive and mobile parts of its advertising sales business, which will result in up to four job losses.

Opinion: Savvy marketers will harness the 'semantic web'

10 Nov 2008 | by Jamie Riddell

The breadth and scale of the opportunities for consumers to create content, hold conversations and share their opinions online just keeps on growing. But as we grapple with how to engage with consumers through these new channels, we need to understand what people are saying and what they mean.

IAB appoints Orange marketer as first head of mobile

05 Nov 2008 | by Dan Leahul

LONDON - The Internet Advertising Bureau has appointed Jonathan Mew, former Orange head of marketing, as its first head of mobile.

Digital & Direct brief: EDF to promote 'Energy Deal' scheme

04 Nov 2008

EDF is rolling out a below-the-line push to promote its 'Energy Deal' scheme, which is designed to help consumers cut their bills and reduce their carbon footprints. The campaign, created by Archibald Ingall Stretton, will comprise banner ads, a microsite and door-drops.

EDF employs direct campaign to promote energy-saving package

29 Oct 2008 | by Joe Thomas

LONDON - EDF is launching a below-the-line campaign to communicate the company's 'Energy Deal' initiative.

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