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Lida has won O2's estimated £24 million direct marketing account.
BSkyB has successfully petitioned the Adverting Standards Authority (ASA) to ban a direct mail campaign by rival Virgin Media, because it was not obviously identifiable as marketing communication.
Mole is dreading this winter's energy bills as much as the next mammal, so we were thrilled when we read that our supplier would have to help us save.
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science of identifying and targeting customers and prospects, as well as the art of tailoring content to them.
BT is implementing an online messaging tool called Connect after a trial produced sales conversions three times better than target.
Npower is rolling out a loyalty programme that will reward consumers with offers from brands to which it provides energy services.
British Gas has claimed its partnerships with Nectar and Sainsbury's are helping it take market share, but warns customers are reluctant to buy services in the current economic climate.
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
