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Virgin recruits Nigel Gilbert to refocus the brand's 'game-changing' ethos

05 Mar 2013 | by Alex Brownsell

Virgin has recruited former Virgin Media chief marketing officer Nigel Gilbert with a remit to refocus the brand's 'game-changing' ethos.

Ofcom fines Npower for abandoned telemarketing calls

06 Dec 2012 | by Matthew Chapman

Npower has been fined by Ofcom for abandoning telemarketing calls to the public and playing messages containing marketing content during abandoned calls.

DMA issues call centre guidelines to protect dementia sufferers

28 Nov 2012 | by Matthew Chapman

The Direct Marketing Association is issuing new guidelines to contact centres, which explain how to deal with customers who suffer from dementia.

Government 'Midata' plan comes under fire

20 Nov 2012 | by Gemma Charles

The government has unveiled its 'Midata' plan, which aims to revolutionise how consumers access personal information on them held by brands, amid concerns that the initiative is too narrow in its scope.

Power 100 Next Generation: Tomas Walker, acquisition communications and customer experience manager, EDF

13 Nov 2012 | by Suzy Bashford

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.

BrandMAX 2012: 'Don't be Pizza Express', says Sky data specialist

04 Oct 2012 | by Maisie McCabe

Brands should use the data they collect from customers to improve their experiences, according to Sky IQ's Hannah Graham, who singled out Pizza Express and NatWest as companies who use customer information badly.

Govt looks at compelling companies to release data to consumers

23 Aug 2012 | by Daniel Farey-Jones

The Government has launched a consultation to explore its options for compelling companies to give consumers the right to access their personal transaction data.

BP and EDF targeted by spoof newspaper

08 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

Olympic sponsors BP and EDF have been targeted by a spoof newspaper distributed in East London that was produced by an alliance of pressure groups to highlight alleged social and environmental failings of six commercial partners of the Games.

O2 partners with Nike to unveil Priority Sports loyalty drive

03 Jul 2012 | by Sarah Shearman

O2 has partnered Nike to launch a 'Priority Sports' loyalty scheme to give its customers exclusive access to the sportswear brand's products and services.

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

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