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Apple follows Facebook and Microsoft with reassurances about data privacy

17 Jun 2013 | by Matthew Chapman

Apple has followed Facebook and Microsoft by revealing the number of requests for customer data made by the US government, in an attempt to reassure consumers that it protects their data.

Havas Media acquires data specialists MFG Labs

05 Jun 2013 | by Arif Durrani

Havas Media Group has acquired "big data" specialists MFG Labs for an undisclosed sum, to further boost core analytics across group agencies.

Direct marketing 'absorbed into bloodstream' of advertising, says Rory Sutherland

31 May 2013 | by Magda Ibrahim

Rory Sutherland will reveal his views on direct marketing, Twitter and creating value, in the latest instalment of Campaign's Talking Inspiration series, out next week.

RFU recruits first head of CRM after admitting data failings

02 May 2013 | by John Reynolds

The Rugby Football Union (RFU) is recruiting its first head of CRM as it seeks to better manage its data and improve its marketing ahead of the 2015 Rugby World Cup.

Obama's CTO says marketers will drive the future of technology

22 Apr 2013 | by Nicola Kemp

Harper Reed, the mastermind behind the social campaign to re-elect Barack Obama in 2012, has claimed marketers will be the key drivers of technology across the business world.

Brand Barometer: Three's latest viral campaign reviewed

15 Mar 2013

Social video expert Unruly evaluates the latest Three viral campaign, with "ones to watch" from Sol, Oreo and Pringles.

Sony to appeal £250,000 fine for hack into PlayStation Network

24 Jan 2013 | by Matthew Chapman

Sony Computer Entertainment has been fined £250,000 for a hack on its PlayStation Network that compromised the personal details of millions of its users.

Philips launches direct marketing contest

24 Jan 2013 | by Sara Kimberley

Philips, the electronics giant, has kicked off a review of its CRM account across its Consumer Lifestyle division.

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