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The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
The Carphone Warehouse has appointed Lida and Table 19 to handle its DM business. The agencies picked up the account following a pitch against Meteorite and the incumbents, Kitcatt Nohr Alexander Shaw and WDMP.
LONDON - Carphone Warehouse has appointed Lida and Table 19 to handle its direct marketing account.
Michele Lockwood, the head of direct marketing for Debenhams, has been appointed by TalkTalk to take on an equivalent role. Lockwood handled Debenhams' £8 million direct marketing budget for the UK and Ireland since 2006.
O2 is bolstering its association with the England rugby union team with an integrated campaign that allows its customers to test themselves against the sport's elite.
Our annual contact centre league table ranks the top outsourced agencies by their turnover. It may not indicate which agencies are the best at customer service, but it certainly demonstrates which are the most successful.
LONDON - LG has signed a global sponsorship deal with Bernie Ecclestone's F1
LONDON - A septet of contact centre professionals give their advice on how to get the best out of outsourcing and reveal how their companies manage to act as direct extensions of a client's brand
LONDON - Direct mail and print company Mail and Print Services (MPS) has created the first fully-biodegradable window envelope to be approved by Royal Mail.
Gotyourpricecheck, an SMS price-comparison service for electrical goods, is launching next month. Consumers who text the word 'price', the make and model of an item and their location to 60706 will receive a text giving local store information and the best web price for the product.
