Agencies line up for £8m First Direct DM
02 Nov 2007 | by Kate Nettleton
First Direct, the HSBC-owned telephone bank, has kicked off a search for an agency to handle its £8 million direct marketing account.
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Thomson Local in DM agency search
07 Dec 2007
Thomson Local is on the hunt for an agency to handle the direct marketing account for its Thomson Directories brand.
Kitcatt Nohr wins Carphone DM tasks
13 Sep 2007 | by Kate Nettleton
LONDON - Carphone Warehouse has appointed Kitcatt Nohr Alexander Shaw to handle three direct marketing projects.
The Week: Online News - Search charter unveiled
31 Aug 2007
The Internet Advertising Bureau and the Direct Marketing Association have teamed up to launch the UK's first search marketing best-practice charter. To comply, search engine marketing companies must fulfil a number of requirements, including having at least two staff dedicated to search marketing, and...
The Week: Advertising News - 118 118 eyes digital space
13 Jul 2007
The Number 118 118 is planning to cut its TV spend next year in favour of direct and digital campaigns that will encourage consumers to interact with the directory assistance provider brand. The company currently spends most of its £4 million budget on its high-profile TV ads and sponsorship featuring...
The Week: Advertising News - 118 118 eyes digital space
13 Jul 2007
The Number 118 118 is planning to cut its TV spend next year in favour of direct and digital campaigns that will encourage consumers to interact with the directory assistance provider brand. The company currently spends most of its £4 million budget on its high-profile TV ads and sponsorship featuring...
HTW scoops £18m Orange DM account
29 Jun 2007 | by Kate Nettleton
Harrison Troughton Wunderman has scooped the £18 million consolidated Orange direct marketing account.
HTW wins £18m Orange DM business
27 Jun 2007 | by Kate Nettleton
LONDON - Harrison Troughton Wunderman has scooped the £18 million Orange direct marketing account, Campaign can exclusively reveal.
The Week: DM Reviews - Sling picks Kitcatt Nohr
08 Jun 2007
Kitcatt Nohr Alexander Shaw has been chosen for an integrated marketing brief to launch Sling Media's Slingbox technology in the UK. The agency landed the account without a pitch.
Hotline: Apple appoints WWAV Rapp Collins
04 May 2007
Apple has appointed WWAV Rapp Collins to handle its UK direct marketing account. The agency picked up the business following a competitive pitch against an undisclosed number of agencies. The appointment will not affect the above-the-line account held by TBWA\London.
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