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Thomson Local is on the hunt for an agency to handle the direct marketing account for its Thomson Directories brand.
LONDON - BT is broadening its consumer offering with the launch of a host of financial-services products, including insurance and loans. It has also begun searching for an agency to handle the business.
Epson is launching a direct campaign to promote its Stylus D120 high-speed inkjet printer. The activity, through Tullo Marshall Warren, spans in-store material, email and press ads.
First Direct, the HSBC-owned telephone bank, has kicked off a search for an agency to handle its £8 million direct marketing account.
Vodafone is joining forces with the Beat Bullying charity for a mobile campaign highlighting the problems of bullying among UK teenagers. The creative can be downloaded via Bluetooth at Vue Cinemas through an agreement brokered by Bluepod Media.
LONDON - Direct mail's efforts to rid itself of its 'junk mail' tag are having little impact, with 21% of all mailings still thrown away unopened.
For its new prospects, last year OgilvyOne famously shredded its agency credentials document and delivered it in a box with the thought 'Enough about us ... let's talk about you.'
LONDON - Carphone Warehouse has appointed Kitcatt Nohr Alexander Shaw to handle three direct marketing projects.
The Internet Advertising Bureau and the Direct Marketing Association have teamed up to launch the UK's first search marketing best-practice charter. To comply, search engine marketing companies must fulfil a number of requirements, including having at least two staff dedicated to search marketing, and...
LONDON - O2 is promoting its sponsorship of the England rugby team with a viral campaign allowing fans to challenge their favourite players to an online staring competition.
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