Vodafone is the latest to sign up to Nectar
19 Dec 2002 | by Ravi Chandiramani and Mark Kleinman,
LONDON - Vodafone is signing up to the Nectar customer loyalty programme barely two years after it pulled out of rival scheme Air Miles.
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THE BOOK OF LISTS: The 10 best SMS campaigns
20 Dec 2002
The 10 best SMS campaigns as voted for by Campaign.
O2 calls review of direct marketing
16 Dec 2002 | by Jenny Watts,
LONDON - O2 UK is reviewing its £1m direct marketing account and has lined up a number of undisclosed agencies to present for the task.
O2 calls review of direct marketing account
13 Dec 2002 | by JENNY WATTS
O2 UK is reviewing its £1 million direct marketing account and has lined up a number of undisclosed agencies to present for the task.
Orange seeks to lure teen texters
05 Dec 2002 | by Staff,
LONDON - Orange is aiming to cash in on the teenage text messaging craze with a direct marketing campaign promoting its latest package for pay-as-you-go mobile users.
DIRECT: Orange seeks to lure teen texters in DM campaign
05 Dec 2002
Orange is aiming to cash in on the teenage text messaging craze with a direct marketing campaign promoting its latest package for pay-as-you-go mobile users.
Motorola hands EMEA to Black Cat
17 Oct 2002 | by Mark Kleinman,
LONDON - Motorola Consumer Business Group has appointed Black Cat to develop direct marketing campaigns promoting the company’s technology products across Europe, the Middle East and Africa.
DIRECT: Motorola hands EMEA task to Black Cat
17 Oct 2002 | by MARK KLEINMAN
Motorola Consumer Business Group has appointed Black Cat to develop direct marketing campaigns promoting the company's technology products across Europe, the Middle East and Africa.
DIRECT CHOICE: BT
10 Oct 2002 | by CHRIS MCDONALD, Head of planning, BDH/TBWA
More than 90% of my direct mail ends up in a crumpled heap in the bin. So it was great to receive this piece from BT in a more convenient 'pre-crumpled' form.
PHS hires Dunnhumby Cinnamon for B2B
09 Oct 2002 | by Claire Billings,
LONDON - PHS, the water dispenser company, has handed below-the-line agency Dunnhumby Cinnamon the task of promoting its mains-fed water dispensers to UK businesses.
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