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Orange has created a direct mail campaign promoting its Just Talk Plus offer, through Lowe Live, targeting mobile phone users who want to talk any time of day. The service gets cheaper per minute the longer the user talks and has no peak- and off-peak rate. The pack is being sent to 120,000...
It's not often that technology designed with practicality in mind is presented in an attractive shell, but this is exactly what has been achieved here. This eye-grabbing notebook PC has a shiny magnesium alloy case and seamless silicon rubber edges, and is small yet chunky, giving it a...
Galileo, the computer reservation system specialist, has handed its below-the-line account to Bristol-based BCLO following a four-way pitch against incumbent Black Cat, BHWG Proximity and Storm. The brief is to develop a repositioning strategy and produce an integrated marketing programme across...
Whether you preferred calling it integration, convergence or some other jargon, we have often read about the blurring of the old demarcation lines between sales promotion and direct marketing. While clients restructure to break down those barriers, agencies have recognised the need to sweep...
BT Cellnet is talking to its roster of direct marketing agencies about a campaign to promote different consumer tariffs to its customer base. It is understood to be canvassing ideas and will award the project to the agency which provides the best creative and strategic thinking....
LONDON (Campaign) Compaq, the world's biggest PC manufacturer, has cut back its 14-strong UK below-the-line agency roster, splitting its 20 million account between just two agencies.
Claydon Heeley Jones Mason has created a direct marketing campaign for the mobile phone company One2One with mailings in the style of in-flight safety cards. The mailing, called "roaming", is one of a number of executions developed by Claydon Heeley to complement the "Life is made of One2Ones"...
Tullo Marshall Warren has appointed former Evans Hunt Scott and Carlson staffer Ian Howe as group account director. Howe will work across the agency's BT Cellnet account, on which it has been doing increasing volumes of work, including leveraging the mobile brand's ongoing Big Brother sponsorship....
Compaq Computer, the world's biggest PC manufacturer, is reviewing its local direct marketing contracts across Europe. The company has asked existing roster agencies to go through a tendering process and has also approached other agencies about the business. A list of pitching agencies...
NTL has handed Black Cat a major slice of its UK direct marketing business, marking the end of the brand's relationship with Joshua. The realignment of NTL's below-the-line agency roster, understood to be worth more than 15m, will see Joshua stop working on its customer acquisition and...
