27 Sep 2001
Orange has created a direct mail campaign promoting its Just Talk
Plus offer, through Lowe Live, targeting mobile phone users who want to
talk any time of day. The service gets cheaper per minute the longer the
user talks and has no peak- and off-peak rate. The pack is being sent to
20 Sep 2001
| by TIM GARBUTT, Managing director, FEREF
It's not often that technology designed with practicality in mind
is presented in an attractive shell, but this is exactly what has been
This eye-grabbing notebook PC has a shiny magnesium alloy case and
seamless silicon rubber edges, and is small yet chunky, giving it a...
20 Sep 2001
Galileo, the computer reservation system specialist, has handed its
below-the-line account to Bristol-based BCLO following a four-way pitch
against incumbent Black Cat, BHWG Proximity and Storm. The brief is to
develop a repositioning strategy and produce an integrated marketing
06 Sep 2001
| by ARON CAPLAN, a brand strategist at Zalpha
Whether you preferred calling it integration, convergence or some
other jargon, we have often read about the blurring of the old
demarcation lines between sales promotion and direct marketing.
While clients restructure to break down those barriers, agencies have
recognised the need to sweep...
23 Aug 2001
BT Cellnet is talking to its roster of direct marketing agencies
about a campaign to promote different consumer tariffs to its customer
It is understood to be canvassing ideas and will award the project to
the agency which provides the best creative and strategic thinking....
02 Aug 2001
| by Staff,
LONDON (Campaign) Compaq, the world's biggest PC manufacturer, has cut back its 14-strong UK below-the-line agency roster, splitting its 20 million account between just two agencies.
27 Jul 2001
| by CLARE CONLEY
Claydon Heeley Jones Mason has created a direct marketing campaign
for the mobile phone company One2One with mailings in the style of
in-flight safety cards.
The mailing, called "roaming", is one of a number of executions
developed by Claydon Heeley to complement the "Life is made of One2Ones"...
26 Jul 2001
Tullo Marshall Warren has appointed former Evans Hunt Scott and
Carlson staffer Ian Howe as group account director. Howe will work
across the agency's BT Cellnet account, on which it has been doing
increasing volumes of work, including leveraging the mobile brand's
ongoing Big Brother sponsorship....
20 Jul 2001
| by IAN DARBY
Compaq Computer, the world's biggest PC manufacturer, is reviewing
its local direct marketing contracts across Europe.
The company has asked existing roster agencies to go through a tendering
process and has also approached other agencies about the business. A
list of pitching agencies...
19 Jul 2001
| by MARK KLEINMAN
NTL has handed Black Cat a major slice of its UK direct marketing
business, marking the end of the brand's relationship with Joshua.
The realignment of NTL's below-the-line agency roster, understood to be
worth more than 15m, will see Joshua stop working on its customer