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Future Plus wins customer publishing brief for WorldStores

14 Dec 2007 | by Alex Donohue

LONDON - Future Publishing's customer magazine division Future Plus has won the brief to create a print title for WorldStores, the online household furnishings and electronics retailer.

Direct: Debenhams set for 'style' work

12 Dec 2007

Debenhams has hired Iris Experience to handle an experiential campaign.

Direct brief: Waitrose promotes festive food offering

12 Dec 2007

Waitrose is promoting its festive food offering through a direct mail campaign by Kitcatt Nohr Alexander Shaw. The activity offers money-off vouchers to tempt recipients into stores.

Timberland UK launches online customer reviews website

07 Dec 2007 | by Alex Donohue

LONDON - Outdoor clothing brand Timberland has launched an interactive ratings and reviews website as part of its aim to drive sales and encourage customer loyalty.

Sainsbury's adds two to customer titles range

05 Dec 2007 | by Alex Donohue

LONDON - Sainsbury's is launching two Seven Squared-produced customer magazines covering its drinks and finance products.

Direct: House of Fraser rejigs rewards

05 Dec 2007

House of Fraser is revamping its Recognition Rewards loyalty scheme after the launch of a branded credit card.

LMG sells Nectar to Canadian company for £368m

04 Dec 2007 | by Alex Donohue

LONDON - Loyalty Management Group has sold the loyalty card programme Nectar to Canadian rival Aeroplan for a reported £368m, with founder Sir Keith Mills receiving £160m.

PriceRunner to launch integrated Christmas ad push

30 Nov 2007 | by Alex Donohue

LONDON - Price comparison website PriceRunner.co.uk is to launch a Bray Leino and digitaltmw devised integrated ad campaign for the Christmas period featuring viral, national newspaper, transport and CRM activity.

Loyalty association set to raise redemption standards

28 Nov 2007 | by Alex Donohue

LONDON - Three major UK-based online loyalty scheme operators have formed the sector's first industry association in an attempt to raise standards.

Direct Choice: Tesco.com

28 Nov 2007 | by Thierry Saada, Director of sector marketing, Royal Mail

Tesco.com's interactive mailer to promote its range of flowers and bouquets would certainly liven things up in my kitchen.

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