12 Dec 2001
| by Jennifer Whitehead,
LONDON - John Roberts, chief executive of Consignia, formerly the Post Office, has told MPs the company is set to cut up to 30,000 jobs in the next 18 months, representing 15% of the company's 200,000 workforce.
05 Dec 2001
| by Claire Billings,
LONDON - Partners Andrews Aldridge scooped the Grand Prix Award for overall best direct marketing campaign 2001 at the DMA Royal Mail Awards last night for its work for Associate Co-op Creameries.
05 Dec 2001
| by Mark Kleinman,
LONDON - Marks & Spencer is planning to launch an own-brand credit card that will double as a loyalty scheme designed to drive customers into M&S stores.
28 Nov 2001
| by Claire Billings,
LONDON - Royal Mail has launched an interactive viral marketing campaign in an attempt to raise awareness of the issue of insufficient postage on international mail.
27 Nov 2001
| by Claire Billings,
LONDON - ThinkNatural, the natural health products website, and Greenfingers, the gardening site, are set to merge in an attempt to save money by combining resources such as call centres.
26 Nov 2001
| by Sylvia Westall,
NEW YORK - eBay, the online auction site, is launching its first catalogue across the US as part of its 28m winter marketing campaign.
22 Nov 2001
| by MARK KLEINMAN
Carphone Warehouse is testing its first major direct marketing work
as part of a strategy to build closer relationships with its customer
base.
The mobile phone retailer is working with DM agency edge inviting 110,000 prepay mobile users to switch to a more cost-effective
subscription...
22 Nov 2001
Sainsbury's is to back its launch into the utilities market with a
DM campaign targeting members of its Reward Card loyalty scheme.The
supermarket giant, which last month announced the launch of Sainsbury's
Energy, has tied up with Scottish Power on a trial basis to provide gas
and electricity...
21 Nov 2001
| by Claire Billings,
LONDON - J Sainsbury has reported a modest 3.4% rise in first-half pre-tax profits, rising to 309m as the UK supermarket group more than doubled its investment in online activity.
15 Nov 2001
| by MATTHEW ARNOLD
Safeway has appointed direct marketing agency Newton 21 to handle a
January launch campaign that the retailer describes as "very big" and
"commercially sensitive."
The appointment follows a three-way pitch that pitted Newton 21 against
Storm and one other agency. Safeway has previously...